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Goal 
- Educate to show authority + expertise and to built trust
 
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Who 
- AuDHD creators and service providers who want to create strategic content to be discovered by their ideal clients, customers, and brands.
- They want to write content but struggle to follow all the traditional advice out there and want someone who gets them to show them an easier way.
- Curiosity to see if it’ll work for them (and to go out and try it!)
 
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Keyword phrase 
- simple process to write content
 
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Outline 
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Main point 
- Use a template to organize your ideas to make writing simple.
 
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Supporting points 
- Ideas are abundant and not the limiting factor with content creation.
- Stop chasing complex solutions that will distract you from writing.
- Simple template = simple solution = simple task = more fun
- Templates help you focus on what’s most important and stay on topic.
- Illustrate using outline + example (PS You’re reading the example now!)
 
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Call to action 
- Leave a comment or reply to the email if it’s helpful
 
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Hook 
- Have you ever sat down to write a piece of content, but just stared at the screen instead?
 
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Headline 
- Why writing feels hard sometimes (and how you can simplify it)